LHSC Internship Steps YouTube

Motion Graphics

Lawrence Herbert School of Communication Internship Steps

Client
Hofstra University
Year
2017
Services
Motion Graphics

This orientation video walks students through the internship search and application process at Hofstra’s Lawrence Herbert School of Communication. The focus was a friendly approach to a sometimes overwhelming process, told through ten guided steps.

The video was designed primarily in Adobe After Effects and Illustrator.

Designing a Tiny World

An isometric art style was chosen for this project because it comes across as friendly, lovable, and easily identifiable. Every character, setting, and object in the video follows this style, giving the small world a sense of unity. The primary goal was an orientation that is informative but charming.

Isometric student character
Isometric desk

A Familiar Environment

Almost every setting in the video is inspired by a real location on Hofstra University’s campus, so students and faculty will recognize it from their own campus experience.*

Isometric campus newsroom

*Any resemblance to actual persons, living or dead, or actual events is purely coincidental.